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To Tweet or not to Tweet.
Watagua Group
Twitter is a micro “blogging” site that allows users to discuss topics with a 140 character max. Tweets are no longer just “what are you doing.” News, gossip, sports and entertainment get updated constantly, and followers now have a way to receive all the information they are interested in on one site. And those who “tweet” are not teens! The average users are males between the ages of 35 and 44, who have stable careers and live in big-city metro areas like Los Angeles, Philadelphia and New York.
A user’s Twitter homepage is like a Yahoo! homepage of their favorite topics. When you log in to your account, you see updates from people, brands and topics you’re interested in. Think about your homepage on the internet. When you connect and are directed to your homepage, like Yahoo, you get the latest updates in several categories from sports, entertainment, news and more. But when you log into your homepage on Twitter, you get updates from specifics – Orlando Magic, Oprah, CNN. Maybe you are only interested in SEC football, so instead of seeing general sports updates on your Yahoo! page, you follow SEC Sports on Twitter and only see updates regarding the SEC when you log into your homepage.
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