TooJay’s Original Gourmet Deli
People dine out for special occasions. Then why not make more occasions special? Thus “Deliciously Strange Holidays” were born for TooJay’s Gourmet Deli every month, featuring a promotional menu item.
Starting with our fictional “Leave work early” day, a series of playful rhymes kept readers interested, entertained and looking forward to the next wacky holiday. Downloadable coupons featured luscious menu items and created a fool-proof tracking and inventory mechanism.
Featured Projects

Orlando Ballet - Nutcracker Campaign
Direct Mail, TV, T-Shirt, Billboard, Poster
Orlando Ballet - Season Campaign
Brochure, Direct Mail, Website
The Ritz-Carlton, St. Thomas
Restaurant Logos, Menus
Toojay’s Original Gourmet Deli
E-blast Campaign
McDonald's
Radio, Print Ads
Meritage Homes
Print Ad, Billboard, Online Ads
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Sweepstakes Campaign
Banco Popular
Mortgage and Loan Campaign
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Direct Mail
Cardow Jewelers
Print Ads, Catalog
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Let's Eat!
Print, Signage, Gift Cards
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Website, Print Ads
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Bootie Beer Company
Branding, Print Ads, Posters, Sponsorship
Bootie Beer Company
Brand Extension, Multimedia


