TooJay’s Original Gourmet Deli

People dine out for special occasions. Then why not make more occasions special? Thus “Deliciously Strange Holidays” were born for TooJay’s Gourmet Deli every month, featuring a promotional menu item.

Starting with our fictional “Leave work early” day, a series of playful rhymes kept readers interested, entertained and looking forward to the next wacky holiday. Downloadable coupons featured luscious menu items and created a fool-proof tracking and inventory mechanism.

MLB Creative

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