Southland Gaming
Video lottery gaming was introduced to St. Thomas by Southland Gaming of the Virgin Islands (SGVI). As the number of locations grew, the company wished to increase participation from visitors as well as attract players to St. Thomas as a gaming destination.
In response, MLB Creative developed an award-winning gaming website that describes the games offered by Southland Gaming, provides playing instructions and introduces player packages in partnership with area resorts. Visitor advertising and airport signage continued the branding theme.
Featured Projects

Orlando Ballet - Nutcracker Campaign
Direct Mail, TV, T-Shirt, Billboard, Poster
Orlando Ballet - Season Campaign
Brochure, Direct Mail, Website
The Ritz-Carlton, St. Thomas
Restaurant Logos, Menus
Toojay’s Original Gourmet Deli
E-blast Campaign
McDonald's
Radio, Print Ads
Meritage Homes
Print Ad, Billboard, Online Ads
Banco Popular
Sweepstakes Campaign
Banco Popular
Mortgage and Loan Campaign
Orleans Homes
Direct Mail
Cardow Jewelers
Print Ads, Catalog
Let's Eat!
Collateral, Website, E-Communications
Let's Eat!
Print, Signage, Gift Cards
Southland Gaming
Website, Print Ads
Parade of Homes
Multimedia Campaign
Bootie Beer Company
Branding, Print Ads, Posters, Sponsorship
Bootie Beer Company
Brand Extension, Multimedia
