Orlando Ballet Nutcracker Campaign

Orlando Ballet needed to energize ticket sales for their traditional holiday ballet, the Nutcracker, and be the top choice among several competing productions in Central Florida. The Nutcracker illustration was created with a combination of painterly textures, patterns and photography to give the poster its non-conventional pop-art look. The strategic use of the hat for text created a strong template for all campaign elements.

According to the Orlando Ballet Artistic Director Bruce Marks, “The Nutcracker campaign materials make me proud to be part of Orlando Ballet. I have been involved in this business for 58 years and this is the best I have seen.”


Direct Mail

Direct Mail


TV

TV


Shirt

T-Shirt


Billboard

Outdoor Billboard


Poster

Poster

MLB Creative

Advertising, Marketing and Design > 407.645.4652, Orlando, Florida > 340.774.8478, St. Thomas, USVI