Let’s Eat!
Let’s Eat!, a dinner assembly franchise, enlisted MLB Creative to help build their branding from the bottom up. From creating the positioning tagline, developing corporate standards for their franchisees, monthly newsletters featuring seasonal specials, to designing and programming the user-friendly commerce website netting record sales the first week it was launched.
“The first week the new reservation site was live, sales increased by double digits in the majority of the Let’s Eat! locations. Franchise requests, an important part of the company’s growth plan, doubled in the first day due to a revised section on the site.”
— Marni Poe, CEO Let’s Eat!
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