Banco Popular

MLB Creative opened their doors with Banco Popular in 1997, creating a brand attitude and voice undeniably different and unique from other financial institutions. Today, in an industry where offers and accounts seem alike and confidence is an issue, constant differentiation is a must.

To reward customer loyalty and attract new customers, MLB Creative devised this regional campaign offering the chance to win a dream vacation to Universal Studios and Kissimmee, Florida.

Partnering with the Kissimmee Convention and Visitors Bureau, a complete package with airfare, hotels, attractions passes, dining, shopping and rental cars was created for an all-inclusive holiday for 2. Promotions extended from print to radio, in-branch signage and free-standing displays. The program focused so much positive attention on the bank that other regions were attracted to the concept as well. The Kissimmee Convention and Visitors Bureau was pleased with the exposure for their members over the three month campaign period.