Banco Popular - Mortgage and Loan Campaigns

Mortgage Campaign
Promoting mortgage loans isn’t only about interest rates and points. This series of mortgage ads let customers know that Banco Popular understands why a home is important to them and pledges to make the application process easier, especially for first-time homeowners. The heartfelt regional ads featuring a famous local radio personality, musician and popular local hero increased mortgage inquiries and applications.

Personal Loans
When one of your assets is a beautiful location, use it! The US Virgin Islands was the backdrop for this integrated personal loans campaign. Featured on print ads, in-branch merchandisers, radio and television, the gorgeous scenery gave a dream-like quality to the message of financing auto, renovation, vacation, student, consolidation or mortgages.

“MLB Creative has been, throughout all these years, fully committed to our brand, our corporate image and our budget. Together, we have dramatically increased our customer’s product understanding, usage and sale. We have received numerous creative awards and have become great communications partners.”

—Pilar De Jesus, Banco Popular De Puerto Rico