MLBlogs

Conan discusses. Dennis Miller rants. MLB blogs. Check here often to find out what’s making us crazy, happy, wondrous, or even a fan. We’ll share insights, opinions, news and successes and invite you to as well. If you make us laugh, think or reflect, we’ll use it!

tbrown

Hola Argentina!

Terri Brown

The elusive vacation; postponed because of a client event. Then for new employee training. And again because the dog sitter moved. Finally, tickets purchased, Priceline negotiations negotiated, 3 ounce liquids contained in their zip lock bags. We sat back to enjoy the 11 hour trek to Buenos Aires. After all the late hours to prepare, the projects rushed to completion, I willed myself to relax with my $6 cocktail and dog eared copy of American Way and think ”Can this trip possibly be worth all the preparation hell?”. Absolutely.

All those CD Spanish lessons on the way to and from work didn’t prepare me for total and immediate immersion in another culture. The jolt of being a communicator not being able to communicate was paralyzing. Like many big cities, it looked familiar but the sound track had gone askew.

For instance, I looked forward to a famous Argentinean steak. I was prepared with my Spanish: Carne! Instead, I was faced with Lomito, Chorizo and Ojo de Bife. It was time to put away the dictionary and just go for it.

With my new what’s-the-worst-that-could-happen attitude I discovered many wonderful things. Proveleta, dulce de leche, alfajores and many tasty Malbecs. I also found that when I didn’t try so hard I could even carry on a conversation — so what if the verb tenses were wrong! It was part of the fun of exploring and meeting new people.

A vacation is like a mental defibrillator. Looking at people, places, menus freshly. Trying to figure out the advertising on TV and billboards without translations. Making new Facebook connections. It’s all good. It’s all fodder for the next campaign or radio spot, from a slightly different vantage point.

Take my advice: Take a vacation. Take a break from whatever you call normal. Jump start your brain.

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admin

The Thrill of the Game!

Beth Mock Le Blanc

This weekend I played golf not once, but twice. Saturday I scored 104 (best ever) and Sunday 118 (par for my course). Anyone who knows me and knows how bad a golfer I am is probably shaking their head and asking why? Why would I subject myself to two days of a short game that is anything but precise? With putting so bad, that even if I get to the green in two or three, I end up with a seven, an eight or even, yikes, a nine (this is the highest number our score card goes to). I have a 5 wood that is my absolute nemesis. I could hit that 5 wood perfect for one shot and then completely collapse on the next.

So why do I play even once, let alone twice? It’s actually a very cliché answer — for the thrill of the game. Because, when I hit that 5 iron perfectly and I see it fly through the air and land where I hoped it would, it’s a great feeling. It quickly reminds me of the feeling I get when we hit a line drive for our clients. A campaign that works from beginning to end. All the planning that goes into it, the design, the execution and then the release. All in perfect harmony. All in sync. And, all worth the effort, the struggles and the challenges we face to create a campaign that is not only a high flying success, but targeted just right.

So, I will continue to play this crazy game and someday (hopefully soon) I will break the 100 mark on my score card and bring my golf game up to the standards of my advertising game. Stay tuned.

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