MLB Creative is dedicated to pushing the limits
of creativity in a collaborative partnership with
our clients to outperform expectations.
We are committed to hard work, unrelenting quality, exceptional creative executions, and quantifiable results achieved while upholding the highest ethical standards. We aggressively attack client business goals in a mutually appreciative climate to ensure long-term and profitable business partnerships.
Creative Philosophy
We believe in ‘interesting’; that every brand has distinct attributes and attitudes. Telling the brand story in an emotionally compelling way that is unexpected will attract eyes and ears, turn heads, and ultimately compel desire, loyalty, and action. Connecting the brand to a consumer way of life is the ultimate goal of all creative development.
Approach To Client Service
MLB Creative client service begins with brand strategy development, planning and consultation, qualitative and quantitative primary research, secondary research, target market qualification, consumer insights, brand assessments, brand tracking, operational assessment, and trend watching. With clear objectives, team building strategies, definitions of challenges, and benchmarks for success, MLB Creative has continuously established and maintained outstanding client relationships.
Media Capabilities And Approach
MLB Creative develops comprehensive media strategy, placement, contract execution, and monitoring of both traditional and emerging media for regional, statewide, national, or international campaigns. We understand that media plans are living and breathing documents, which require constant attention and should remain flexible to accomplish ROI. We keep a constant eye on the changing dynamics of the media world and adapt client’s plans in a timely manner for client feedback and approval. Media placement includes broadcast, print, outdoor, online, mobile marketing, wireless, POP, in-store design, in-transit entertainment, and search engine marketing.
Lean mean Advertising and Designing, Brand Building, Media and Marketing, Collateral Developing, Online Design and Programming, Message Delivering, Account Directing, Fighting machine.
Company History
Our story began in 1997 and has been writing itself ever since. Founded by Terri Brown and Beth Mock LeBlanc, MLB Creative opened its doors with clients such as Banco Popular, AT&T and the St. Thomas – St. John Hotel Association. MLB Creative quickly became one the leading firms in the Virgin Islands, later establishing a presence in Orlando, earning top design awards and an ever-expanding group of loyal clients.
Terri Brown
Chief Executive Officer, Founder, Partner- Armed with dual degrees in marketing and visual communications, Terri has utilized both in her 35 year career spanning Publishing, International Media Sales and Planning, Creative Direction, Copy writing, Public Relations, and Agency Management. With partner Beth Mock LeBlanc, Terri started MLB Creative in the US Virgin Islands directing Client Development as well as Client Services, Creative Support, Public Relations, and Event Planning. Her vision of MLB Creative is fulfilled through successful marketing and advertising solutions for an ever-broadening client mix with expertise in educational institutions, fine arts, jewelry retail, entertainment, hospitality, and banking.
Beth Mock LeBlanc
Chief Creative Officer, Founder, Partner- With a background in film and communications, Beth partnered with Terri Brown to create MLB Creative. In 2000, Beth opened the firms second office in Orlando, Florida. Her 15-year experience in advertising and marketing has resulted in earning MLB Creative multiple creative awards. As Chief Creative Officer, Beth passionately seeks the essence of each client’s offering to provide the concepts that make it unique, relevant, and engaging. Acute attention to detail, exacting demands for perfection and insights into consumer behavior result in powerful, innovative design solutions and brand strategy.
