The Rosen College School of Hospitality Management asked MLB Creative to design a logo for their first ever “Cabaret and Cabernet” fundraiser event. We were thrilled at the opportunity to create something different, unique and fun for the student-run event.

We started with our “Wall O’ Discovery” where we delved into the history of Cabaret, from Moulin Rouge to Liza Minelli’s cabaret to classic French depictions — so risqué they’d turn a cabernet into a blush!

Our research brought us to one conclusion: There is a plethora of “Cabaret and Cabernet” events. And most of the logos are pretty much the same; a sea of high kicking gams awash in glasses of red wine. To break the mold, we started with the name. We wanted something they could own, something catchy, yet marketable that delivered on the “Cabaret and Cabernet” theme.

The solution began with a tagline: “Because you Can Can” which sparked a flash of inspiration, “Cab Cab — Because you Can Can”. Visually we wanted the logo to be just as fun as the title — a graphic icon people would get a kick out of (pun intended). Thus was born a walking glass of Cabernet to quench the thirst of Cabernet and Cabaret lovers everywhere. This playful glass of Cabernet was chosen unanimously by the committee and will be the logo for the upcoming event in May 2010.

We urge you to support the students of Rosen College in this first ever fundraising event of its kind. Why? Because you can can.