Great work stands the test of time — and the test of target audiences. MLB Creative was awarded the top ADDY prizes for print, radio, online and creativity. While these awards are great, what we prize even more are results.

It’s great to hear that Annie with TooJay’s Gourmet Deli was besieged with coupons from their eblasts. We’re honored that Orlando Ballet Artistic Director and dance legend, Bruce Marks, thought the Nutcracker Direct Campaign was the best he’s seen. We love it when drivers are singing along in their cars to the McDonald’s Snack Wrap Rap.

Reaching the right audience, in the media they are most influenced by, with a creative message that tickles their funny bone or resonates with emotion, is the key to making the right impressions that build brand relationships.

It’s not enough to buy an ad or book a spot or send a lackluster email. Invite your audience to become involved with exceptional creative. Make them want more. Only then will you get results — and maybe win some awards!