I struggle constantly with social media. For one, I’m anything but social. I work most of the time and when I’m not working, I’m golfing with my husband or hanging out with my daughter. I log on to Facebook often, but when it comes to writing what I’m doing, I fall short. Do people want to know what I’m really doing? Is making Huevos Rancheros interesting? Is watching American ‘Idle’ mind blowing? How about pulling weeds? Does that float the social boat? Maybe / maybe not.

To me, it’s more than what people are doing on my social networks in their day to day lives, it’s what I can learn, see and pass on to others. To me it’s not a social connection but a sharing of interests. A treasure hunt for undiscovered gems. And, it’s a tool for advertisers that’s more powerful than a locomotive, faster than a speeding bullet and able to leap tall (and short) consumers with a single, spectacular message. By creating something interesting, extraordinary or entertaining you get the viral push to thousands. The options are endless and the results can be surprising.

If being a part of this makes me a social animal — RAWR! There’s a lot of users out there like me. Next time you put together a marketing plan, consider the millions of people every day who tweet, text, share, search and blog looking to discover new everything and anything. Create a message with us in mind. Otherwise, your online ads run the risk of being the weed puller of advertising; boring to everyone but you.